Contract work:

Redesign the ticketing system for buildabet, an online racing and betting site.

I got this project, and went to the races … on the design, that is.

Requirements:

• Create a visually appealing new design for the interface information
• Mandatory information must be included

Selected design decisions:

• The amount of required information would overload the viewer, so I chose an accordion style interface to let viewers chose which part they’d like to see. (e.g. A return visitor might not want the track information, but new visitors like to have the introduction.) The application should remember which was open from the last session as a preference.

• Allows for expansion of media. If desired, this design can expand the options with links to video for past races, track conditions for future races, etc. I encouraged this upgrade. Their current demographic indicated this is not a prime concern, but their target demographic would expect this functionality and multimedia.